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Videos

How to protect privacy in large datasets

In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Oriol Llauradó, Simon Van Duivenvoorde
Company: Netquest
June 15, 2016
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Citation

Llauradó and Van Duivenvoorde (2016a, June 15). How to protect privacy in large datasets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-protect-privacy-in-large-datasets


Webinars

Fit for purpose

Today's researchers have more ways than before to collect useful data, yet most of us specialize in only one or two methods. And so we squeeze the client's problem into our solution.The University of Georgia's recently revised Principles of Market...

Catalogue: Webinars 2016
Author: Pete Cape
June 15, 2016
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Citation

Cape, P. (2016a, June 15). Fit for purpose. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fit-for-purpose


Webinars

Video as a data source

Can quantitative research simultaneously identify new insights and confirm market opinions? Can video play a role in quantitative research? Yes it can! Through the creative use of video open ends, you will see that quantitative research can uncover...

Catalogue: Webinars 2016
Author: Frank Kelly
June 15, 2016
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Citation

Kelly, F. (2016a, June 15). Video as a data source. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/video-as-a-data-source


Videos

A quantum leap for the research industry

Ascription is a data science method which we have adopted to cut long questionnaires for mobile surveys, shorten the length and decrease the cost of large tracking desktop surveys. Using proprietary mathematical and statistical algorithms, responses...

Catalogue: Congress 2016: #WOW
Authors: Martin Dimov, Steve Wigmore
June 15, 2016
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Citation

Dimov and Wigmore (2016a, June 15). A quantum leap for the research industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-quantum-leap-for-the-research-industry-8671


Videos

Improving the return on insights

The drive for - insights into action - in companies has empowered workers/employees to co-create plans into real "action" every single day. In order to do that within our organisation, we created an interactive platform: the "Activation Studio". The...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Tom De Ruyck, Erica Van Lieven
June 15, 2016
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Citation

De Ruyck and Van Lieven (2016a, June 15). Improving the return on insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/improving-the-return-on-insights


Videos

Turning data from a liability risk to a safe fuel

The Data Revolution is well and truly underway. Clients and agencies alike have terabytes of personal data which would have cost a small fortune to collect only a decade ago. With the number of passive sensors able to collect all sorts of information...

Catalogue: Seminar 2016: Media Return on Investment
Author: Kim Smouter-Umans
June 15, 2016
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Citation

Smouter-Umans, K. (2016a, June 15). Turning data from a liability risk to a safe fuel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/turning-data-from-a-liability-risk-to-a-safe-fuel


Research papers

Impact

The drive for - insights into action - in companies has empowered workers/employees to co-create plans into real "action" every single day. In order to do that within our organisation, we created an interactive platform: the "Activation Studio". The...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Tom De Ruyck
Company: InSites Consulting
May 19, 2016
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Citation

De Ruyck, T. (2016a, May 19). Impact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/impact


Magazines

Research World (September 2015)

There is a lot of talk about new technology trends and ways to collect and process vast amounts of data but is that ‘smart’? Collecting and ordering this data is currently loosely termed ‘big data’ but the question has to be: Is...

Catalogue: Research World 2015
Author: ESOMAR B.V.
September 15, 2015
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Citation

B.V., E. (2015a, September 15). Research World (September 2015). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-september-2015-


Research reports

ESOMAR/GRBN global guideline on online research (Arabic)

This ESOMAR/GRBN Online Research Guideline is designed to help researchers address legal, ethical and practical considerations in using new technologies when conducting research online and is an update of guidance issued in 2011. To ensure that it is...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
June 15, 2015
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Citation

B.V. and B.V. (2015a, June 15). ESOMAR/GRBN global guideline on online research (Arabic). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-grbn-global-guideline-on-online-research-arabic-